Convincing audiences to return to a web site is a primary challenge for web designers. The following tips may help achieve that goal:
›Wow your audience. Use Macromediaís Flash interactive movie software. Flash web sites, when done effectively, impress readers and generate interest in a web site.
›Avoid animation. Animation can annoy and distract readers by creating unwelcome visual noise.
›Use high contrast between the text and background color.
›Make navigation simple. Create a navigation bar containing links to each second level page in the web site.
›Keep your site uncluttered. Massive amounts of information on web pages frustrates readers. Spread the information, or create internal links.
If web designers follow these tips and provide useful content, the chances for return visitors increase exponentially.